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| Home | News on the Blog | Job Postings | Save the Dates | Share your success! | Contributors | About | Site Map | Search | Contact Us |
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Web sightings home. |
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| Web Sightings |
 Acceptable Use
PolicyElements to include in an acceptable use policy for web features. Advancement Intranet Advancement/development is a complex business and your Intranet is the place for all of your policies procedures and other advancement related information. Alumni Community Presentation that's a good example of how to explain and market a new alumni community to your internal campus groups. Bruce Rolston. Alumni Web Sites Alumni and friends web sites that your organization does not control. Annual Giving Web Sites Links to samples of annual giving and some telemarketing web sites. ASP.Net, JavaScript, XML For the developer, links to sites with web programming language references. Beyond the Affinity Portal Good article about the future of advancement online by Jolanne Stanton. Broken Links and Other Errors Broken links and other site errors and what to do to improve the user experience.  Building
a Web SiteDevelopment of a web site is a logical process, which should work through from such basic questions as who’s in charge/who’s paying/what is the nature of the audience/how do we attract the audience to the site, to complex questions of adding some of the "tomorrow" elements of technology ... after all the ducks are neatly in their row. Canadian FundRaiser. Building Sustainable Communities Building sustainable network communities through network building. Valdis Krebs.  Charity BadgeA charity badge is a small widget often including a picture, brief description of the organization, and link to where you can make a donation. TicketPrinting.Com. 7 Tips for Making Your Charity Badge Successful. Content Management The External Web Site vs. the Internal Intranet and Integration/synergy between the two. Copyright & Privacy PolicyValue of a copyright and privacy policy and the need to update it regularly. Creating a Strategic Online Plan Steps in creating a strategic online plan. Jolanne Stanton. CMS Rollout 10 rules to make your content management rollout a success. Hilary Marsh. E-Communications E-communications and relationships. Mike Westfall. Empowering Communities Using Technology to Empower Communities. Lynne Becker. EnewslettersThe Final Step: Choosing a Distribution System. Canadian FundRaiser. EnewslettersReaders must want to look at it as well as read it. Canadian FundRaiser. ePhilanthropy Strategies Strategies, results, analysis. John Taylor. Faces of Your School A few samples of the use of student and other individual bios on campus web sites. |
Fundraising
Widgits Well, we’ve had buttons, we’ve had bracelets, we’ve had car magnets. Possibly the latest gimmick in nonprofits’ endless striving to catch donors’ imaginations and win their interest (and dollars) is the charity badge. Canadian FundRaiser.  Google
and BeyondMaking the most of search engines for development research. Steven Hupp. Google Trends Analysis Analysis of data on searches available through Google Trends. Bruce Rolston. Internet
RepositionsA sample of really innovative use of the Internet – both to raise funds and to amend the organization’s brand in the public 3minds. Canadian FundRaiser. Internet Strategy Podcast on creating a comprehensive Internet strategy. Leverage Some tips and tricks on leveraging advancement services on your Intranet.  Leveraging
FacebookThe meteoric rise of social networking sites like Facebook and MySpace has excited the interest of affinity marketing professionals with the prospect of marketing products, services and causes to these rapidly growing, highly targetable user bases. However, our research indicates this opportunity should be approached with guarded enthusiasm – especially when targeting audiences outside the core 18-25 year old demographic that has epitomized the adoption of these products. Further it is by no means the panacea for engaging an audience. Marketing
MixYour Marketing Mix Needs a Web Site These Days. Canadian FundRaiser. More Than What We Do More than alumni, more than development, more than what we do now. Trends and what's new on the Internet. Once Is Not Enough A presentation about syndicating content. Kennedy Kipps. Online Donors Who are our online donors? How are they different? Are online donors better givers, more generous and reliable—than other donors? A statistical analysis provides answers. Peter Wylie. Online Donor Profiles Paper from Blackbaud Analytics on the demographic profile of online donors. Online
FundraisingAs the New Year progresses, many organizations and nonprofits are evaluating their recent successes and the challenges ahead. Canadian FundRaiser. Online FundraisingBy tapping into cutting-edge online resources, your organization can achieve fundraising objectives that far exceed established boundaries. But what are these mysterious online tools and how do you put them to work for your organization? Part 1, Part 2, Part 3, Part 4, Part 5, Part 6. TicketPrinting.Com. Online PortalCanada’s free national online charitable giving portal, is bringing new services to charities and their donors. Canadian FundRaiser. Online Strategies Online strategies to engage the unengaged. Armin Afsahi. Online Strategies Synergy through service. Mike Westfall. Orgnet.com White papers and information on social network analysis and hierarchies. Philanthropic Best Practices Presentation from the CASE Online Strategies conference by Mike Westfall. Portal Development Inventory Simple questionnaire to help you analyze your portal development strategy. |
Powerful Language
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| E-mail, broadcasts, newsletters ... |
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CAN-SPAM Act Best Practices: Compliance with the CAN-SPAM Act by Steve Hafner. E-Broadcast PoliciesPolicies for broadcast email. Technical, editorial and privacy guidelines. E-mail Use Effective and professional email use. Devin Mathias. E-mail PolicyPolicy for mass e-mails to Alumni, Friends & Donors. Julie Goodlick. |
E-mail Preferences Survey results for alumni email preferences. Julie Goodlick. E-mail Use PolicyEmail your alumni - but not everybody at once! Don Philabaum. E-newslettersOne of the greatest challenges in eMail fundraising is poor open rates. The majority of donors who subscribe to eMail donor newsletters receive them but never open them. Canadian FundRaiser. E-newslettersGet action - inspire e-mail readers to take the next step to the web site. Canadian FundRaiser. |
E-newsletter Plan Planning document for e-newsletter. Julie Goodlick. Value of Email The value of collecting email addresses. Duane Jasper. |
| More resources @ |
CMS Matrix |
Higher Ed. Web
Professionals A strategic alliance of web professionals in NYS higher education. Nonprofit Matrix Online guide to commercial ASP and portal providers to the nonprofit community. Nielsen Net Ratings Web traffic statistics and articles on web traffic. PEW/Internet Pew Internet and American Life Project. Numerous reports on the Internet. Links, more ... |
Salutations and Response
Rates Paper from Jerold Pearson and Roger A Levine on. Also 2001 paper. Threats and Countermeasures From Microsoft. A free 900+ page document on improving web application security. Tim Snyder Tim Snyder and others presentations on e-fundraising and alumni on the web. UWEBD Listserv for college and university webmasters. |
| Online Communities, Social Networking, Calendaring |
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| Content Management Software |
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CMS Matrix Community service to everyone interested in looking for a means to manage web site content. Plone.org Content management system that is built on the powerful and free Zope Application server. |
OpenCms.org Professional level open source website content management system. |
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