|Analysis, Planning, Strategies|
Baylor University, Southern Methodist, 2, 3, University of Texas at Dallas.
Example using data mining and geo-demographic analysis techniques for e-news and other mass emailing. Contains combinations of data from mass emailing program, entity demographics and data enhancements. Richard Kellar.
E-mail Preferences Survey
For alumni email preferences. Julie Goodlick.
Exploring eOpportunities for annual giving success. Lauren Steinberg.
Strategies, results, analysis.
Sample of an eSolicitation analysis provided by Pursuant Group comparing the results of different campaigns.
E-solicitation Analysis Techniques
Some techniques and approaches to base your e-solicitation analysis on.
Sample report showing results of an e-solicitation.
An integrated approach to giving
for Web Promotion
Plan for web site promotion in alumni magazine. Annette Levitt.
|E-solicitation and Multi-Media Samples|
Abiline Christian University
A thank you with an emphasis on giving and how it supports all the extras of education.
Combination of animation and video help to talk about the dream, the hope, and the imagination of how it could be. After school enrichment ... dream and believe.
Lamar Year End
MainSpring created an email to coordinate with print mailings being sent by Lamar University in fall 2013 and end of calendar year. The email links to a mobile friendly giving form to ensure that making a gift on a mobile device is user friendly. The email was sent twice and achieved a unique email open rate of 44.6% over the 2 sends and a completion rate to give of 0.5%.
This is your year. Innovative use of Flash for a homecoming invitation. Includes innovative photo gallery imbedded in the invitation. Lee University.
Senior Class Gift solicitation video called, "Don't Give". It is a parody of the "Don't Vote" video made famous by our recent election. It has a nice mix of students, faculty, staff members and even the college president.
Shaping the Future
Be inspired to find your passion and live your dreams at Lewis University.
A Day in the Life.
Starts silently and then up tempo music. Ever wonder what a Longwood student does all day? Longwood University.
Loyola Marymount University
What Brought You?
What were you expecting and what did you get at Loyola Marymount University. Welcome back to new places - still vibrant still diverse and still your university. Make your first gift today.
To the music of Amazing Grace, contribute to Loyola. Contribute to Loyola link throughout and both make a gift and more information links at the end. Also a mention of the Katrina Emergency Tax Relief Act of 2005.
With Your Help Today
Custom Gift Amount
Examples of using a custom gift amount based on previous giving in an email and a generic version showing how a specific gift can change the life of a student.
Shaping the Future
Lynchburg college is a place to be inspired by tradition, innovation, family, friends and more. Give to the Annual Fund by making your first 25 dollar gift.
The LC Family
Second in a three part Fiscal Year-end series this e-card utilized variable data programming to be customized to speak to five different constituent groups and have a customized ask amount. One in nine people who viewed the e-card clicked on a button.
The LC Family
Third in the series this email again utilized variable data programming for multiple constituent groups and was sent as a final push for gifts at Fiscal Year end. This achieved an email open rate of 21.8%.
Meet the President
Interesting piece which uses some facts and figures information to talk about participation rates and how giving, and increasing these rates benefits the college.
Holiday Greeting - Pause and Reflect
The voices of students speaking about the good things at Marietta College. Holiday Card.
Take a moment to celebrate. How gifts support Marietta College.
Battle For The Beaks
A 3-school challenge for donor participation. MainSpring worked with Marquette University, Creighton University and St. John's University to create a webpage which hosts a giving challenge. The blitz 3-week challenge coincided with the Big East Men's Basketball Tournament with a goal of achieving the highest alumni participation percentage. The website consisted of a video and a graph the compares the three schools giving percentages. In addition, a back-end administrative module was created so that the schools could update their graphs throughout the short challenge. Creighton University won the challenge with 2.76% alumni participation and 1,801 total donors. From the MainSpring web site.
Mary Baldwin College
Our students amaze us at Mary Baldwin College. Student testimonials thanking donors and talking about how financial assistance has helped them. Second in a series. This one features a stronger ask, and reinforces Annual Fund messages that went out over the fiscal year. Part 1 won an award of excellence from CASE. Contributed by Jennifer Moriarty Hagen.
Our students amaze us. You amazed us then. Good piece with students.
Personal transformation, caring professors, distinct programs. Jennifer Moriarty Hagen.
Behind every great woman is another great woman. Jennifer Moriarty Hagen.
Inspiring Boys, Building Men
Fall Events Email
McDaniel College teams with MainSpring to create an email listing all events from October to December. The viewer can learn more about each event, register and contact the College. This first send achieved an email open rate of 35% and a click through rate to buttons of 11.7%. The resend achieved an open rate of 33.2% and a click through rate to buttons of 9.0%.
Details strengths of the college but also pinpoints the importance of participation. Opens with photos from campus and animated variable text. One version targets those who have made a pledge but not fulfilled the gift. This text gives the specific pledge amount along with an ask to “make your one gift” today. The second version targets non donors and asks for their participation. Participation is the most important thing and by making one gift – you can make a difference.
The Missing 28
McDaniel College continued their email series with MainSpring by creating an email that highlights the need to fill the missing 28% of student aid. Tuition continues to cover 72% of a McDaniel education despite the rough economy. With 28 days left in the calendar year, McDaniel asks its donors to help supplement the tuition. This achieved an email open rate of 34.7%.
Your Gifts are Working
At McDaniel College, your gifts are working in a variety of different ways. Every gift makes a difference and here's what different giving levels can provide.
Enabling Your Passion
Growing up and deciding what you want to do according to your passion. How your passion is enabled at McGill. Help by supporting the annual fund.
Year end piece focuses on the many ways in which gifts to the Alma Mater Fund help to further the successes at McGill. A solicitation and stewardship version were developed. MainSpring Media Communications, Inc.
Take Flight (Commencement)
McGill Annual Fund followed their end of calendar year e-solicitation with a commencement-themed e-solicitation for end of fiscal year showcasing scholarship recipients and describing how gifts have impacted these students’ education. MainSpring Media Communications, Inc.
Alumni Association Membership
Michigan State University
Michigan State University again partners with MainSpring to create two year end e-solicitations for donors and non donors. The donor version is designed to thank those who gave throughout the year and emphasize the difference their gift is making- thus allowing Spartans to in turn make a difference. The non donor piece, with a slight copy change, is designed to inspire Michigan State University alumni, friends and family who have not given in 2010 to consider the difference their gift can make by supporting the University today.
Michigan State University partnered with MainSpring to create two year e-solicitations for donors and non donors. The donor version is to thank those who gave throughout the year and emphasize the power and importance of each gift with tangible examples of the work Michigan State University is doing. The non donor piece, with a slight copy change, is designed to inspire alumni, friends and family who have not given to consider the power and impact their gift can make by supporting the University today.
Complete the Puzzle.
Battle of the Bots.
Very creative e-solicitation from MIT. Assemble a bot to get explanations and reasons to give. Good illustration of the idea of MIT "know how" in relation to giving. Solicitation also uses bot parts to explain key research at MIT. After that, play 'Tute!' to enable students, faculty and administrators to continue along their respective paths to graduation. Thanks to Scott Jahnke.
Mount St. Joseph
Education and Values to Last a Lifetime
Murray State University
Holiday Greeting with Choir. Email that went out directing recipients to card. Jim Napier.
New Jersey Institute of Technology
A Year Of ...
Growth, achievement, progress, innovation and thanks from the New Jersey Institute of Technology.
Remember and appreciate the past to ensure the future. 25th anniversary of athletics at the New Jersey Institute of technology.
Homeless beaver talks about the value of giving back to the New Jersey Institute of Technology.
The Edge of Knowledge
Young minds provided with cutting edge education, due to a commitment to provide a comprehensive student aid program. New Jersey Institute of Technology.
Shaping the Future
For achievement, to meet high expectations and the future. Defined by honor, family, friends, a legacy of service. Make you first gift to Norfolk Academy.
North Carolina Central University
A Legacy of Leadership
Highlights of various accomplishment.
North Central College
North Georgia College and State University
Over the Mountain
Do you remember the images of North Georgia? North Georgia is home. Giving back changes lives.
Northwestern Oklahoma State
Flip My University
Patrick Crayton wants you to help him Flip NWOSU. The camera crew followed P Cray around campus as he surprised students and staff with some tricked out facilities.
Six degrees of separation. Reconnect with your friends today, including a message from the president challenging to update information and pledging $1 per update. Interesting strategy combining philanthropy and information acquisition. Northwestern Oklahoma State University.
Families that make Northwestern a tradition. 3rd generation student. Those that paved the way before, pave the way to the future.
Love thee Notre Dame
Ohio State University
Fisher College of Business
Leaders Who Value Their Connections
Oklahoma State University
Loyal and True
We can always come home to Oklahoma State. Historical photos take us from past to present. Go Orange.
Old Dominion University
Passion, dedication, purpose, give to the faculty staff campaign and the campus community.
The horrors of being an Old Dominion Student. Good creative use of theme to support an ask for gifts.
Why do you believe? (Faculty Staff)
To advance knowledge, to education, commitment to our military, provide for family. We need all of you to help Old Dominion succeed.
Good up-tempo piece showing how just giving a little pocket change can make a difference.
End-of-calendar year giving 2003
We are One Community
Merry Christmas from all of us.
No crystal ball could have predicted the events of the last year.
Every white Christmas starts with a snowflake.
Phi Gamma Delta
Phi Gamma Delta.
There is a mission at hand, a purpose that only a Phi Gam can fulfill. There is one man who can complete that mission and that man is you.
Looking back with pride at what has been a transformational year at Philadelphia University. Joshua Liss.
Train to Princeton
Good guitar music and a "winter wonderland" from the Purdue University Graduate School.
6 Degrees of Separation
In an effort to reconnect with all of our lost brothers... we have developed a creative and innovative way to use the power of the internet to find our lost brothers. We need your help to make this campaign a success... because we know that many of our lost brothers are just an email away.
College of Arts and Sciences
Up tempo, and nice use of three dimensional graphics and video transitions to add visual interest and depth to what sometimes can be a visually "flat" problem with some e-solicitations. Mike Westfall.
College Advancement: Annual Fund
Remember your time at Rhodes. Campus, faculty, all those that shaped you. Now imagine Rhodes without you. Imagine Rhodes with your support. Rhodes College.
Sammy is Thankful
Sammy Takes a Vacation
Victory is Sweet. Still.
E-solicitation to advertise Rice’s “College Battle” event. Using video from previous College Battles – in which the students of each resident hall on campus compete in a bike race – this piece is serious but humorous at the same time. The purpose is to get alumni to make a gift in honor of their respective college as participation and amount of gifts are part of the overall competition. MainSpring Media Communications, Inc.
Rochester Institute of Technology
The Future is Now
Upbeat electronic music with good example of interactive map that shows and explains different areas on campus. Encourages viewers to interact with the piece rather than just being a passive approach. Theme branded to the institution's campaign. Good non standard giving button titled "Add Your Power Now."
Doors that Hold More
Some doors hold more than others. We've found one door that we want the entire Ryerson family to explore. It opens to a room that honors our past and hopes for our future.
Pick Up Tuition
Clever appeal with alum and student where alum picks up 1/2 the student tuition.
The Ryerson Difference
Practical hands on programs lead to successful students. The Ryerson difference is people.
Saint Leo University
A Special Holiday Greeting
Saint Leo University brings us reflections on the relationships. Holiday greetings and thank you. Up tempo jazzy, "Let it Snow". Ornaments and decorations. Relates the holiday ideas of remembering, to thinking about how you can support Saint Leo.
Saint Louis University
End of Calendar Year 2007
This end of calendar year piece was purposely made shorter than our other pieces and focused less on the holidays. $155,455 raised, and 85% of the gifts were over $100. This one had a stronger appeal to non-alums. Amanda Rainey.
Graduation May 2007
Graduation-themed. Lots of accolades from our alumni, both old and young. Sent primarily to LYBUNTs over 5 years out. $30,133 raised. Amanda Rainey.
End of Calendar Year 2006
This was our first attempt at a flash-based e-solicitation. We received dozens of calls, emails and letters from alumni who were touched by the email. $66,153 raised. Amanda Rainey.
New year's resolutions video from St. Louis University contributed by Amanda Rainey. Image of the email sent to approximately 50,000 alumni, parents and friends. The email prompts the recipient to watch a video that was written by a staff member and produced by students. Total cost for the piece was $150. We raised $74,969 after 10 days from 161 donors. We had more than 1,900 views on YouTube and found some alumni who posted the video link on Facebook. Image of web page with imbedded video. More SupportingAdvancement.Com favourites on YouTube.
Shady Side Academy
Life Of Your Gift
This e-solicitation was developed specifically for alumni and features voiceover from one of Shady Side’s alums and a current teacher. The piece asks the question- what will be the life of your gift at Shady Side?
Developed and distributed for parents of Shady Side Academy students. This version features voiceover from a current Shady Side student, different copy and photos. The piece highlights the Arts Fund and Athletics Fund as well as incorporating the “Team Blue” and “Team Gold” challenge that parents of Shady Side students participate in each year.
Shady Side Family (Fall)
First in a series of four e-solicitations by MainSpring for Shady Side Academy to help launch their new Blue & Gold Family of Funds. Feedback from alumni, parents and faculty was extremely positive. The email had an open rate of 37% and click to view e-solicitation of 21%.
Shady Side Family (Winter)
Second in a series of four e-solicitations by MainSpring for Shady Side Academy to help launch their new Blue & Gold Family of Funds. This piece successfully drove constituents to act and in the days immediately following the distribution of this e-solicitation, Shady Side Academy saw an increase in online giving. Email for solicitation.
3rd in the series on the Shady Fund and what it does to help the Shady Side Academy. Good use of combination of photos and animation.
This is the final piece in four part series to create awareness for Shady Side Academy's Blue and Gold Family of Funds in FY09-10. Through illustration summer has arrived and highlights the exciting graduation time at Shady Side. This piece challenges viewers to meet Shady Side’s fiscal year goal by June 30th.
Shady Side and MainSpring worked together to develop a year-end e-solicitation for Shady Side's alumni. Variable photos helped target six alumni segments. Decade specific photos help alumni reminisce about memories from their days at Shady Side! Over 3 sends this piece achieved a unique email open rate of 58.9% and unique click to view the e-solicitation rate of 34.3%.
Shady Side Academy and MainSpring continued to work together, this time on an end of fiscal year Alumni Trustee Challenge campaign. Two trustees agreed to fund half of a financial aid grant if alumni were able to raise the other half. MainSpring developed a three series email campaign as well as Facebook and Twitter scripting and schedule to ensure alumni were kept up to date on the status of the challenge. Shady Side alumni exceeded the challenge giving goal to the Blue & Gold Financial Aid Fund and secured the trustee funds. Email 1, Email 2, Email 3.
Trustee Challenge 2
Shady Side Academy and MainSpring joined together for a second Alumni Trustee Challenge at the end of the fiscal year. MainSpring developed a three series email campaign as well as Facebook and Twitter scripting and schedule to ensure alumni were kept up to date on the status of the challenge. Shady Side alumni exceeded the challenge giving goal to the Blue & Gold Financial Aid Fund and Faculty Support Funds and secured the Trustee match. Email 1, Email 2, Email 3.
Honor Sigma Chi.
Sigma Chi Fraternity joins MainSpring Media Communications, Inc. to create a PURL campaign to increase membership to their Life Loyal program. The PURL campaign uses variable data to target specific constituent segments as well as giveaway promotions like a leather coaster set and silver license plate frame.
Southern Methodist University
4 ways to get a tax write deduction for the holiday season.
Founder's Day Challenge.
Spelman College and MainSpring partnered together to create a micro-site for the College’s Founder's Day Challenge Campaign. Some of the site features included: a home page with dynamic flash chart updating the number of donors, a questionnaire for donors to fill out explaining why they gave to Spelman, and a donor roll call page. This project helped Spelman College secure 3,612 donors in 23 days.
Happy Mothers Day
Spelman College and MainSpring team up to create an e-card to celebrate Mother’s Day. The unique feature of this e-card is that when someone clicks to make a gift, they also have the opportunity to send their mother a Mother’s Day card which is sent directly from Spelman. Using a voiceover from the university’s Vice President, this appeal honors the women of Spelman. The e-card achieved a 28.9% email open rate and a 20.8% click through rate to the e-card!
MainSpring designed and created an email template for Spelman College to use during their Homecoming Challenge. The email template was programmed by MainSpring in Constant Contact and features editable copy and photo sections.
Shaping the Future
Shaping the future - finding passion, living dreams, reaching potential. Tradition, and excellence, Suny College at Oneonta. Make your first gift today.
It grows over time, we all still feel it. The lifelong connection to SUNY Oswego.
Tau Kappa Epsilon
Good thanksgiving piece with turkey about to be eaten leading to an information update form.
This is the time of year to pause and give thanks for what is truly important.
Good overall review of Temple University's accomplishments for 2005. Includes link to honor roll in online alumni community.
E-mail sent to faculty staff. Amy Phillips.
Year End Giving
Texas A&M (Continued)
Association of Former Students
Good integration of multiple testimonials into piece. The 12th Man Foundation at Texas A&M eSolicitation to "Help Bring 'Em to Aggieland.
Bring 'Em to Aggieland
There are a lot of things that make A&M special, but it's the people that make it great. Take a moment to watch the inspiring story of Aggie football player, Devin Gregg.
Lone Star Showdown
Epic competition for alumni participation between UT Austin and Texas A&M.
Why are they important to us? They remind us of things that are irreplaceable. Give back because the ring stands for the values of the university. Make your gift now to Texas A&M.
Will you answer the call?
What investment means to students from the student and the former student perspective, how investment educates and initiates an ongoing cycle of support. Will you answer the call?
Texas Christian University
Tri Delta Fraternity
Delta, Delta, Delta.
Tri Delta Fraternity joins MainSpring Media Communications, Inc. to create a PURL campaign to increase membership to their Life Loyal program. The PURL campaign uses variable data to target specific constituent segments as well as giveaway promotions. In addition to buttons to click to join, this campaign gives sisters the chance to answer questions and give their opinions. Thank you.
A landing page and email campaign was created for Tri Delta's 2013 Life Loyal Campaign. The landing page features a mobile payment form and an animated video which showcases the Trident magazine, one of the main benefits of joining Life Loyal. From the MainSpring web site.
Athletics Helped Define Who We Are
A time for uncommon experiences. A dynamic opportunity to discover and share at what is one of the cornerstones of rebuilding the community.
Save The Date
Welcome home. This “save the date” email gives information about the event along with the opportunity for alumni to make a gift. This email achieved a 26.5% open rate and a 5.6% click through rate to buttons.
Fiscal Year End Emails
Tulane Law partnered with MainSpring Media Communications, Inc. to develop an end of fiscal year html email series in 2011. The series highlighted outstanding faculty and students making an impact at Tulane Law and beyond. The emails series had a unique email open rate of 42.1%. Email 1, Email 2, Email 3.
Fiscal Year End Emails.
MainSpring created four end of fiscal year emails for the A.B. Freeman School. The first email is from the dean of the school, the second email is from a student and the third email is from an alumna/adjunct professor. The final email ties these three individuals together with the tagline "Time is running out." These emails used variable data to target donors and non-donors. The A.B. Freeman School of Business ended FY10-11 up 45% in online gifts and up 10% in online donors. Email 1 - Donor, Non-Donor, Email 2 - Donor, Non-Donor, Email 3, Donor, Non-Donor, Email 4 - Donor, Non-Donor.
Tulane Alumni Association (TAA) teams with MainSpring Media Communications, Inc. to design and program two email templates; an invitation template and a newsletter template. The invitation template will help TAA announce various events through the university’s LISTSERV tool, while the newsletter template will be used by TAA to distribute newsletters through the LISTSERV. MainSpring provided TAA with the html code along with a style guide/spec sheet for each of the templates for their reference to modify the templates to create future versions of the invitation and newsletter. Newsletter. Invitation.
Year End Email
Tulane University and MainSpring Media Communications, Inc. join together to create an end of fiscal year email that includes mobile-friendly animation. The animation is text that comes on and off the screen in the header which highlights the giving message. Three versions of this email were created – one for alumni, one for parents and one for friends.
University of Akron
University of Alabama
What are your favorite memories from the University of Alabama? What is the true meaning of the word commencement? List supporter as one of the ways you are associated.
Roll Tide Roll
We're proud of what's being accomplished at the University of Alabama. We know you are too.
University of Alaska, Anchorage
Connect With UAA
This dynamic micro-site helps alumni and friends "Connect with UAA." The micro-site home page rotates each month to feature different ways that alumni and friends can reconnect with UAA. The site promotes a giving challenge – to support a Seawolf by giving to the annual fund, and a participation challenge – to update your contact information and be entered to win a prize. Embedded Flash animation and poll questions make the micro-site dynamic and interactive. Monthly emails are sent out to promote different ways to interact with the micro-site and UAA.
University of Alaska, Anchorage continues its series of campaigns with MainSpring by creating personalized urls for its constituents. Through a mailer and an html email, alumni and friends can find their “PURLl” and log on to read about what’s going on at UAA, take a quick survey and update their contact information. To make it worth their while, once they complete the survey, they are eligible for one of 4 gifts. This campaign achieved a 2.8% non donor completion rate.
University of Arkansas
Non traditional student talks about their experience at the University of Arkansas and how support from alumni has helped them remain in school and still allowed them to have the time with their family.
Happy New Year
Reflections on what's truly important, family, friends and the next game. Good contrast of music and themes in a traditional greeting.
Student Thank You
Thanking donors for support that sets the university apart. Student tells the store of how she was helped to achieve her goals.
University of Buffalo
Every gift matters to help students. a Cappella group provides musical backdrop for University of Buffalo piece.
Demonstration of how your give change change lives. Shows various giving levels, and what a gift can accomplish.
University of California, Berkeley
Unconventional approach to the traditional e-solicitation, an interactive mind map using content from a printed brochure. By using a chalkboard and clicking on each of the mind map ideas, the viewer read about current work and achievements. The viewer also has the option to go straight to the giving page. The goal was to show alumni how gifts can help this institution continue to lead through innovation. The e-solicitation achieved a 13.1% estimated completion rate to the giving buttons in the appeal and a 22.9% estimated completion rate to all of the buttons in the appeal.
University of California, Davis
Alumni and Parents
UC Davis joined MainSpring Media Communications, Inc. to create a lybunt renewal email. The email serves as a thank you message for anyone who made a gift last fiscal year and it also reminds them of the importance of renewing that gift. Two versions were created, one for the Parents Fund and one for the Annual Fund.
Picnic Day Email
MainSpring created an email series to celebrate 100 Years of Picnic Day, an annual event on campus at UC Davis. Recipients were asked to give in honor of this beloved tradition. A resend was sent on the actual day of the event with the subject line "Picnic Day turns 100 TODAY!" and with a message again asking constituents to give $100 in honor of Picnic Day. First send (non donor version), Re-send (non donor version.) From the MainSpring web site.
Share Your Voice
UC Davis joins MainSpring Media Communications, Inc. to develop an email and survey campaign for their six schools and colleges. The emails ask the viewer to share their voice by completing a brief survey and it also gives the viewer a chance to make a gift online. Email, Survey.
University of California, Irvine
Where Dreams Become a Reality
Where dreams become a reality. 40 years ago and today. What has the campus been? Where dreams become a reality, and no dreams are out of reach. UCI celebrates 40 years!.
eGiving. Jane Ong.
University of California, Los Angeles
Creative stewardship piece using a combination of "magazine" style format and video to present stories and to thank donors.
"Brochure" for the UCLA Fund on how the fund helps. A Professor who raised over a million dollars thanks you. Video embedded in brochure.
UCLA Parents' Fund
We know many of you don't have the opportunity to visit the UCLA campus. So we're bringing it to you with this short video.
Uphold the Tradition!
Lifelong learning, friendships, fun and photos help to connect and reinforce memories and traditions. UCLA Anderson School of Management.
Have you heard? Your name is everywhere on campus right now! What is the key to UCLA? You are.
University of California, San Diego
Part of a series for the University of California, San Diego on how local impact has global impact. Local Impact 2, Local Impact 3, Local Impact 4, Local Impact 5, Local Impact 6, Local Impact 7, Local Impact 8.
University of Chicago Law School
Where Achievement Begins
Achievement, ideas, collaboration and discussion, developing lifelong friendships, this is where the future begins. Solo piano music and a celebration of the School.
Annual Fund Card
University of Dayton
All the Things You Do Just Once
University of Delaware
Young Alumni Challenge
MainSpring developed an interactive micro-site, email template and postcard for the University of Delaware’s Whitney Challenge to young alumni. The purpose of the campaign was to drive young alumni participation and giving with a goal of achieving 600 young alumni donors between November 1, 2011 and December 31, 2011. The micro-site features a questionnaire (“Exam”) for young alumni donors, an “Answer Key” page where viewers can see individual completed questionnaires and photos, and a donor honor role thanking alumni who gave as a part of the challenge and Mr. Whitney who matched young alumni gifts. The home page was updated regularly to keep viewers up to date on the campaign’s progress. MainSpring developed the site with a back-end administrative module that allows UD to easily update content on the site as well as to edit and approve questionnaire submissions. An email template was created for UD’s email tool to promote young alumni participation in the challenge, and a postcard was developed to drive participation as well. MainSpring also provided input on the social media and direct marketing promotional strategy for the campaign.
University of Florida
Remember the orange and blue. The excitement of the unknown. Remember the firsts. Good transition from memories to athletics and then back to alumni. Remember what the University of Florida did for you.
University of Kansas
Power of KU Law
A lead email and micro-site were developed for KU School of Law discussing the power of KU Law. The micro-site has 3 individual voiceovers as well as variable gift ask amounts in the copy. The lead email had an open rate of 32.5%.
Senior Class Gift
Join the Senior Class Gift Campaign Challenge! A lead html email signed by class officers was developed that directed seniors to a micro-site to learn more and leave their legacy by joining in the Senior Class Gift Challenge. Over two distributions the lead email achieved a 68% unique open rate and over 50% of recipients click through to the micro-site.
KU and MU. What's worse than not giving is MU beating KU at anything. Good use of the ideas of fun and rivalry between schools to create a humorous piece that nicely reinforces the ideas of participation and how this all relates to competition between schools.
University of La Verne
Alumni at University of La Verne may have never been asked - so we're asking now, so you can preserve the experience you had on campus for the future.
University of Maryland
Fund for Excellence
Message from the President
University of Massachusetts,
The Big Picture
Slide show with snapshots of what was made possible with gifts from alumni and friends.
University of Miami
University of Michigan
Do You Remember ...
Reunion Book, Invitation
Interactive reunion book, and reunion invitation. MainSpring Media Communications, Inc.
Stewardship piece to thank donors who made a gift of any size in the calendar year. The link to the Flash piece was sent to donors in an email from U-M's president. The song featured is "The University", written by a U-M alum and performed by the U-M Men's Glee Club. Kerri Pepperman.
University of Missouri
Do You Bleed ...
Do you bleed black and gold? Good use of athletics theme to help emphasize core values. Up tempo.
University of Mississippi
For the Love of Ole Miss - Email
For the Love of Ole Miss - Solicitation
For the love of Ole Miss. The separation of physical and spiritual, tangible and intangible. You never graduate from Ole Miss. Good example of the building and inclusion of historical context within a piece, and a movement to current times cumulating in a message from the chancellor.
Fox news report on the university of Mississippi.
A special place, beautiful, unique, unlike anything else, heaven like, amazing school, all lead to a life experience.
University of North Carolina
Good Times, Great Memories
Sense of family network. A connection to a place you can be proud of. Relationships between school and the world reinforced by giving. Email that was sent out. Steven Nicolet.
Annual fund flash solicitation. Commencement 2006, celebration of achievements, memories and aspirations. Discusses the time at the university and how giving has helped and added to the experience. Has an interesting use captioning with a button that allows the turning on and off of the sub-titles.
Thousands of doors opening to opportunities every day. Your annual fund gifts are the key.
Matching game that helps you learn more about how contributions help the UNC experience.
University of North Carolina, Charlotte
A humorous Flash-based E-solicitation piece for university Alumni using on-campus imagery with taglines and music performed by a UNCC group. Includes interactive streaming video integrated into its "college-dorm" style. The site was built in-house by the UNCC Office of Development and Hunter Loftis, a Software & Information Systems student.
University of North Florida
The University of North Florida and MainSpring Media Communications, Inc. partnered to create an interactive micro-site, html email and post card to drive engagement connecting alums back to UNF. The home page features a mobile friendly chart in the campaign update section, photos of featured alumni that link to their individual "Scoop pages” and a poll question. The site contains a “UNF Asks: U Answer” questionnaire page, a donor honor roll, and a “Scoop” page where viewers can see individual completed questionnaires and photos.
Shaping the Future
The University of North Florida is a place to be inspired. Potential, innovation, family, lifelong friendships, integrity - so make your first gift right now.
University of Oklahoma
Senior Class Gift
University of Oklahoma
College of Engineering
Six degrees of separation at the University of Oklahoma College of Engineering. Includes incentive for connecting.
University of Pennsylvania
How many years has it been?
When was the last time?
I Loved Penn
Penn ... Moving Forward
University of Pittsburgh
v-flash e-solicitation campaigns
The University of Pittsburgh joins MainSpring Media Communications, Inc. to develop a university-wide v-flash appeal along with five versions for individual schools. These appeals feature video footage from students and a professor that speak to what alumni gifts have enabled Pitt to do.
One in ten people who viewed the Pitt Business v-flash clicked on a button for the first send and one in six people who viewed the v-flash clicked on a button for the resend.
The University-wide v-flash achieved a 41.7% email open rate. One in twelve people who viewed the v-flash clicked to make a gift.
One in five people who viewed the African American Alumni Council v-flash clicked on a button for the first send. Nearly one in four clicked on a giving button for the resend.
The iSchool appeal achieved an email open rate of 41.7%, a click through rate to the v-flash of 13.0% and one in five people who view the v-flash clicked on a button.
One in seven people who viewed the School of Social Work v-flash clicked on a button.
The School of Education campaign achieved a 35% email open rate, and one in fourteen people who viewed the v-flash clicked to make a gift.
Welcome to Pitt Law!
This non-linear appeal was created for admitted students and lets the user click and choose where they want to go. Each section has multiple clickable areas within it giving the user important information about the program. The email open rate for this appeal was 48.8% for the first send and 48.5% for the second send. It also achieved a click through rate to the e-solicitation of 31.5%.
University of San Diego
Commencement Class Giving Campaign
Mike James, Web Design Manager
University of South Carolina
Get Cocky, Y'all
University of South Carolina's search for two young graduates to be the face of the young alumni campaign. Lola Mauer.
University of South Carolina, Aiken
Snow Globe. The ornament contains the "double knot", a sculpture on campus.
University of Southern California
Inventing the Future, Honoring the Past
University of South Florida
Herd of Thunder. Band music and motivation. There's never been a better time to support the marching band. Good case for support.
University of Texas at Austin
Good email and flash campaign from the University of Texas at Austin. Starting with a letter from the president, and moving towards a personalized campaign report, this piece helps viewers to reinforce the ideas of transformations that are enabled by giving. MainSpring Media Communications, Inc.
Lone Star Showdown
Epic competition for alumni participation between UT Austin and Texas A&M.
University of Toronto
CASE award winner. Designed with a modifiable template that allowed customization of each solicitation. Example 1.
Applied Science & Engineering
Designed with a modifiable template that allowed customization of each solicitation to speak to the individual priorities of 24 distinctive colleges & faculties within the University of Toronto. Here's one example out of the 24 separate solicitations that were mailed out. Email that was sent out with link.
Click through report for e-solicitation.
The hip University of Toronto E-Invites for young alumni. Turn up your speakers.
Flash Event invitation 1.
Flash Event invitation 2.
Flash Event invitation 3.
Flash Event invitation 4. E-mail.
Flash Event Invitation 5. Email.
Email invitation that went out with the link.
You Are Alumni
Inserted on the home page, and played at the student festival.
Not an e-solicitation, but an example of a video created by partnering with affinity partners. The partners often have sophisticated production facilities, and these ventures can work well for both parties.
University of Utah
David Eccles School of Business
This is the first of its kind at the University of Utah. The David Eccles School of Business, named after Utah's first entrepreneur, is a top 50 business school. Nice piece with good impact photography. When you click and go to the giving page, there are also links for EFT and Payroll deduction.
Lindsay McCammon Allen.
University of Virginia
In the spring of 2005, the University of Virginia Law School developed an end of fiscal year appeal. The e-solicitation speaks to the fundamental values and unique character of the Law School at Virginia. It serves as a branding piece and an end of fiscal year solicitation. A Lybunt and a non-donor version of the e-solicitation were developed and distributed in May. A stewardship version of the e-solicitation was developed and distributed in August to thank donors for their support. MainSpring Media Communications, Inc.
Celebrates Law School’s accomplishments from 2005. Design utilizes text screens, a combination of cropped and full-screen images, and color blocks to give the e-solicitation dimension and added visual appeal. MainSpring Media Communications, Inc.
Used to spread awareness of spring reunion.
Advertised reunion in a creative way and also encouraged alumni to give. The design of the piece mimics a brochure online with post-it notes prominently displayed to remind alumni of their reunion “to-do” list. In addition to the giving button, UVA used two famous alumni to help increase involvement with the Alumni Association. Pictures from days long ago combined with pictures of today help this piece appeal to all alumni attending the upcoming reunion. MainSpring Media Communications, Inc.
University of Waterloo
Thank you holiday greeting with presidential and student messages. Good examples of specific targeting using different academic leaders to give specific messages. Faculty of Applied Health Sciences, Faculty of Arts, Faculty of Engineering, Department of Mathematics, Renison College, St. Jerome's University, St. Paul's College. John Heckbert.
Center of Great Ideas
Good library flash piece from the University of Waterloo. Shows library as the center of teaching, innovation and student achievement. John Heckbert.
Not an solicitation but an interactive holiday piece with a good save to gallery feature.
Thank You to Donors
This thank you message was sent to all donors and volunteers who contributed either time or money during the 2005 calendar year. Extremely well received, it also had an encouraging click through rate of 38%.
University of Wisconsin - Green Bay
Holiday Greeting with Annual Fund Ask
University of Wisconsin - Parkside
Faculty Staff Giving
Villa Julia College
Slide show highlighting various aspects of the college ending in a request for support.
Conquering challenges and celebrating successes through innovation and discovery. Not an athletics appeal, but a good inclusion thematically of tying the idea of champions to a thank you, keeping in character with the institution.
Invent the Future
What are you thankful for? Family, friends, nature, differences and more.
Washington State University
Traditions of quality, innovations, school spirit and giving. Washington State University. Also includes PDF of 2nd HTML mailing piece. Christina Randal.
The Story of the Westminster Schools
William Jewell College
Of learning, opportunities, challenge and change, but mostly a place for people. Give back to William Jewell College so their legacy can begin.
Do you remember your journey to the hill?
The Promise of William Jewel
Testimonials from students stating how the promise of William Jewell College has been fulfilled and kept. Has some interesting dialog on participation and a challenge grant.
William Jewell College again partners with The Pursuant Group (www.pursuantgroup.com) to produce "The Promise of William Jewell" eSolicitation to support the Jewell Fund. This dynamic eSolicitation highlights three students experiences and how uniquely William Jewell keeps their promise to each. This creative eSolicitation includes a highly segmented appeal that features a generous alum's matching gift challenge. This eSolicitation is a must see for its creative use of student testimonials to make a case for giving!
Through the Seasons.
Images of the seasons at Yale that lead to commencement. Thank you to donors and re-education of the value of giving.
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