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| E-solicitations and multi-media. |
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| Analysis, Planning, Strategies |
 AdvertisementsBaylor University, Southern Methodist, 2, 3, University of Texas at Dallas. E-Analysis Example using data mining and geo-demographic analysis techniques for e-news and other mass emailing. Contains combinations of data from mass emailing program, entity demographics and data enhancements. Richard Kellar. E-mail Preferences Survey For alumni email preferences. Julie Goodlick. E-newsletter Plan Julie Goodlick. eOpportunities Exploring eOpportunities for annual giving success. Lauren Steinberg. |
ePhilanthropy Strategies Strategies, results, analysis. John Taylor. E-solicitation Analysis Results analysis. Pam Mauldin. E-Solicitation AnalysisSample of an eSolicitation analysis provided by Pursuant Group comparing the results of different campaigns. E-solicitation Analysis Results analysis. Daisy Valdez. E-solicitation Analysis Techniques Some techniques and approaches to base your e-solicitation analysis on. E-solicitations Sample report showing results of an e-solicitation. E-Solicitations An integrated approach to giving Mike Westfall. Online
FundraisingMatt Frazier's Online Fundraising Blog. Topics include e-Solicitations, online advancement, online development, email fundraising, direct response online fundraising: commentary and examples. |
Plan
for Web Promotion Plan for web site promotion in alumni magazine. Annette Levitt.
Blog Postings
 Web SightingsThere are additional email materials available on the web sightings page. |
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| E-solicitation and Multi-Media Samples |
Abiline Christian University |
What if?What if Hollins didn't exist anymore? No front quad, no lasting friendships.
Where Would
You Be Without Hollins?Every gift counts. Howard University
New LeadershipNew leadership for the global community. Indiana University
PromisesIndiana University Kelly School of Business
Focus on InnovationAlumni who have excelled in their individual fields give testimonials about the Kelly School of Business at Indiana University. Good transition at the end to discussion of legacy and what needs to be done for the next generation. Indiana University Foundation
Annual Fund.
To the William Tell Overture.
Varsity. Good tie to athletics.
Solving Big ProblemsGood use of interactive text to craft a message on the value of giving to help students solve big problems.
Story
Being WrittenEverything I have is because of Indiana University. Campus images with marching band music as a backdrop. IU is a story being written. Johns Hopkins University
Homewood in a
Minute
Johns Hopkins in a
MinuteKansas State University
It's Game TimeThe Wildcats are ready to take on the Louisiana-Lafayette Ragin' Cajuns! Watch a quick video and see why K-Staters are fired up for another weekend in the Little Apple! Kent State University
Faculty Staff Campaign,
2Testimonials from faculty and staff at Kent State University. Kenyon College
Remember KenyonChoral singers and a number of older and nostalgic photos convey memories of the past. Kinkaid School
Thank YouA thank you with an emphasis on giving and how it supports all the extras of education. Lee University
HomecomingThis is your year. Innovative use of Flash for a homecoming invitation. Includes innovative photo gallery imbedded in the invitation. Lee University. Lehigh University
Don't GiveSenior Class Gift solicitation video called, "Don't Give". It is a parody of the "Don't Vote" video made famous by our recent election. It has a nice mix of students, faculty, staff members and even the college president.
Holiday CardLewis University
Shaping the FutureBe inspired to find your passion and live your dreams at Lewis University. Longwood University
A Day in the Life.Starts silently and then up tempo music. Ever wonder what a Longwood student does all day? Longwood University. Loyola Marymount University
What Brought You?What were you expecting and what did you get at Loyola Marymount University. Welcome back to new places - still vibrant still diverse and still your university. Make your first gift today. Loyola University
New OrleansTo the music of Amazing Grace, contribute to Loyola. Contribute to Loyola link throughout and both make a gift and more information links at the end. Also a mention of the Katrina Emergency Tax Relief Act of 2005. Lucy Warburton. Lycoming College
With Your Help TodayLynchburg College
Shaping the FutureLynchburg college is a place to be inspired by tradition, innovation, family, friends and more. Give to the Annual Fund by making your first 25 dollar gift. Macalester College
Meet the PresidentInteresting piece which uses some facts and figures information to talk about participation rates and how giving, and increasing these rates benefits the college. MacMurray College
Holiday
Greeting - Pause and ReflectManchester College
Holiday
GreetingMarietta College
Good ThingsThe voices of students speaking about the good things at Marietta College. Holiday Card.
Great ThingsTake a moment to celebrate. How gifts support Marietta College. Mary Baldwin College
AmazingOur students amaze us at Mary Baldwin College. Student testimonials thanking donors and talking about how financial assistance has helped them. Second in a series. This one features a stronger ask, and reinforces Annual Fund messages that went out over the fiscal year. Part 1 won an award of excellence from CASE. Contributed by Jennifer Moriarty Hagen.
boldlybaldwinOur students amaze us. You amazed us then. Good piece with students.
Holiday GreetingPersonal transformation, caring professors, distinct programs. Jennifer Moriarty Hagen.
ImagineBehind every great woman is another great woman. Jennifer Moriarty Hagen. McCallie School
Inspiring Boys, Building MenMcDaniel College
Your Gifts are WorkingAt McDaniel College, your gifts are working in a variety of different ways. Every gift makes a difference and here's what different giving levels can provide. Miami University
Alumni
Association MembershipMichigan State University
Fall AppealMilton Academy
Complete the Puzzle.MIT
Battle of the Bots.Very creative e-solicitation from MIT. Assemble a bot to get explanations and reasons to give. Good illustration of the idea of MIT "know how" in relation to giving. Solicitation also uses bot parts to explain key research at MIT. After that, play 'Tute!' to enable students, faculty and administrators to continue along their respective paths to graduation. Thanks to Scott Jahnke. Mount St. Joseph
Education and Values to Last a
LifetimeMurray State University
Holiday
Greeting with Choir.
Email that went out
directing recipients to card.
Jim
Napier.New Jersey Institute of Technology
A Year Of ...Growth, achievement, progress, innovation and thanks from the New Jersey Institute of Technology.
Highlander SpiritRemember and appreciate the past to ensure the future. 25th anniversary of athletics at the New Jersey Institute of technology.
Homeless BeaverHomeless beaver talks about the value of giving back to the New Jersey Institute of Technology.
The Edge of KnowledgeYoung minds provided with cutting edge education, due to a commitment to provide a comprehensive student aid program. New Jersey Institute of Technology. Norfolk Academy
Shaping the FutureFor achievement, to meet high expectations and the future. Defined by honor, family, friends, a legacy of service. Make you first gift to Norfolk Academy. North Carolina Central University
A
Legacy of LeadershipHighlights of various accomplishment. North Central College
Happy
HolidaysNorth Georgia College and State University
Over the
MountainDo you remember the images of North Georgia? North Georgia is home. Giving back changes lives. Northwestern Oklahoma State University
Flip My UniversityPatrick Crayton wants you to help him Flip NWOSU. The camera crew followed P Cray around campus as he surprised students and staff with some tricked out facilities.
ReconnectSix degrees of separation. Reconnect with your friends today, including a message from the president challenging to update information and pledging $1 per update. Interesting strategy combining philanthropy and information acquisition. Northwestern Oklahoma State University.
LegacyFamilies that make Northwestern a tradition. 3rd generation student. Those that paved the way before, pave the way to the future. Notre Dame
Love thee Notre DameOhio State University Fisher College of Business
Leaders Who Value Their
ConnectionsOklahoma State University
Loyal and TrueWe can always come home to Oklahoma State. Historical photos take us from past to present. Go Orange. Old Dominion University
Faculty StaffPassion, dedication, purpose, give to the faculty staff campaign and the campus community.
Halloween.The horrors of being an Old Dominion Student. Good creative use of theme to support an ask for gifts.
Why do you believe?
(Faculty Staff)To advance knowledge, to education, commitment to our military, provide for family. We need all of you to help Old Dominion succeed. Penn State
Pocket
ChangeGood up-tempo piece showing how just giving a little pocket change can make a difference. Pepperdine University
End-of-calendar year
giving 2003
Homecoming 2005
We are One CommunityPfeiffer University
Holiday GreetingEvery white Christmas starts with a snowflake. Philadelphia University 
Seasons Greetings.Looking back with pride at what has been a transformational year at Philadelphia University. Joshua Liss. Pingry School
General SolicitationPrinceton University
Going Back
Lumina Princetonia
Spirit
Train to
PrincetonPurdue University
Seasons
GreetingsGood guitar music and a "winter wonderland" from the Purdue University Graduate School. Pursuant Group
E-solicitation Samples
6 Degrees of SeparationIn an effort to reconnect with all of our lost brothers... we have developed a creative and innovative way to use the power of the internet to find our lost brothers. We need your help to make this campaign a success... because we know that many of our lost brothers are just an email away. Radford University
College of Arts and SciencesUp tempo, and nice use of three dimensional graphics and video transitions to add visual interest and depth to what sometimes can be a visually "flat" problem with some e-solicitations. Mike Westfall. Randolph-Macon College
College Advancement: Annual FundRhodes College
Imagine RhodesRemember your time at Rhodes. Campus, faculty, all those that shaped you. Now imagine Rhodes without you. Imagine Rhodes with your support. Rhodes College. Rice University
Sammy is Thankful
Sammy Takes a
VacationRochester Institute of Technology
The Future is NowUpbeat electronic music with good example of interactive map that shows and explains different areas on campus. Encourages viewers to interact with the piece rather than just being a passive approach. Theme branded to the institution's campaign. Good non standard giving button titled "Add Your Power Now." Ryerson University
Doors that
Hold MoreSome doors hold more than others. We've found one door that we want the entire Ryerson family to explore. It opens to a room that honors our past and hopes for our future.
Pick Up
TuitionClever appeal with alum and student where alum picks up 1/2 the student tuition.
The Ryerson DifferencePractical hands on programs lead to successful students. The Ryerson difference is people. Saint Leo University
A Special Holiday GreetingSaint Leo University brings us reflections on the relationships. Holiday greetings and thank you. Up tempo jazzy, "Let it Snow". Ornaments and decorations. Relates the holiday ideas of remembering, to thinking about how you can support Saint Leo. Saint Louis University
End
of Calendar Year 2007This end of calendar year piece was purposely made shorter than our other pieces and focused less on the holidays. $155,455 raised, and 85% of the gifts were over $100. This one had a stronger appeal to non-alums. Amanda Rainey.
Graduation May 2007Graduation-themed. Lots of accolades from our alumni, both old and young. Sent primarily to LYBUNTs over 5 years out. $30,133 raised. Amanda Rainey.
End of Calendar Year 2006This was our first attempt at a flash-based e-solicitation. We received dozens of calls, emails and letters from alumni who were touched by the email. $66,153 raised. Amanda Rainey. Southern Methodist University
Tax Deduction4 ways to get a tax write deduction for the holiday season. SUNY Oneonta
Shaping the FutureShaping the future - finding passion, living dreams, reaching potential. Tradition, and excellence, Suny College at Oneonta. Make your first gift today. SUNY Oswego
Holiday CardIt grows over time, we all still feel it. The lifelong connection to SUNY Oswego. Tau Kappa Epsilon
ThanksgivingGood thanksgiving piece with turkey about to be eaten leading to an information update form.
ThanksgivingThis is the time of year to pause and give thanks for what is truly important. Temple University
AccomplishmentsGood overall review of Temple University's accomplishments for 2005. Includes link to honor roll in online alumni community.
E-mail sent to faculty staff.
Amy
Phillips.
Year End
Giving |
Texas A&M Association of Former Students
Bring 'Em to AggielandThere are a lot of things that make A&M special, but it's the people that make it great. Take a moment to watch the inspiring story of Aggie football player, Devin Gregg.
Lone Star ShowdownEpic competition for alumni participation between UT Austin and Texas A&M.
Will you answer
the call?What investment means to students from the student and the former student perspective, how investment educates and initiates an ongoing cycle of support. Will you answer the call? Texas Christian University
SuperfrogTulane University
Athletics
Helped Define Who We Are
RenewalA time for uncommon experiences. A dynamic opportunity to discover and share at what is one of the cornerstones of rebuilding the community. University of Akron
Holiday GreetingUniversity of Alabama
Roll
Tide RollWe're proud of what's being accomplished at the University of Alabama. We know you are too. University of Arkansas
Thank YouNon traditional student talks about their experience at the University of Arkansas and how support from alumni has helped them remain in school and still allowed them to have the time with their family.
Happy New YearReflections on what's truly important, family, friends and the next game. Good contrast of music and themes in a traditional greeting.
Student Thank YouThanking donors for support that sets the university apart. Student tells the store of how she was helped to achieve her goals. University of Buffalo
A CappellaEvery gift matters to help students. a Cappella group provides musical backdrop for University of Buffalo piece.
Annual FundDemonstration of how your give change change lives. Shows various giving levels, and what a gift can accomplish. University of California, Berkeley
Mind MapUnconventional approach to the traditional e-solicitation, an interactive mind map using content from a printed brochure. By using a chalkboard and clicking on each of the mind map ideas, the viewer read about current work and achievements. The viewer also has the option to go straight to the giving page. The goal was to show alumni how gifts can help this institution continue to lead through innovation. The e-solicitation achieved a 13.1% estimated completion rate to the giving buttons in the appeal and a 22.9% estimated completion rate to all of the buttons in the appeal. University of California, Irvine
Where Dreams Become a
RealityWhere dreams become a reality. 40 years ago and today. What has the campus been? Where dreams become a reality, and no dreams are out of reach. UCI celebrates 40 years!. Aditi Gupta.
eGiving.
Jane
Ong.University of California, Los Angeles
UCLA
FundCreative stewardship piece using a combination of "magazine" style format and video to present stories and to thank donors.
UCLA
Parents' FundWe know many of you don't have the opportunity to visit the UCLA campus. So we're bringing it to you with this short video.
Uphold the Tradition!Lifelong learning, friendships, fun and photos help to connect and reinforce memories and traditions. UCLA Anderson School of Management. University of Chicago Law School
Where Achievement BeginsAchievement, ideas, collaboration and discussion, developing lifelong friendships, this is where the future begins. Solo piano music and a celebration of the School.
Annual Fund CardUniversity of Dayton
All the Things You Do
Just OnceUniversity of Florida
TomorrowRemember the orange and blue. The excitement of the unknown. Remember the firsts. Good transition from memories to athletics and then back to alumni. Remember what the University of Florida did for you. University of Kansas
What's Worse?KU and MU. What's worse than not giving is MU beating KU at anything. Good use of the ideas of fun and rivalry between schools to create a humorous piece that nicely reinforces the ideas of participation and how this all relates to competition between schools. University of Maryland
Fund for Excellence
Message from the
PresidentUniversity of Massachusetts, Amherst
The Big
PictureSlide show with snapshots of what was made possible with gifts from alumni and friends. University of Miami
MascotUniversity of Michigan
Do You Remember ...
Reunion Book,
InvitationInteractive reunion book, and reunion invitation. MainSpring Media Communications, Inc.
Stewardship piece to thank donors who
made a gift of any size in the calendar year. The link to the Flash
piece was sent to donors in an email from U-M's president. The song
featured is "The University", written by a U-M alum and performed by the
U-M Men's Glee Club.
Kerri Pepperman.University of Missouri
Do You Bleed ...Do you bleed black and gold? Good use of athletics theme to help emphasize core values. Up tempo. University of Mississippi
For the Love of Ole Miss
- Email
For the
Love of Ole Miss - SolicitationFor the love of Ole Miss. The separation of physical and spiritual,
tangible and intangible. You never graduate from Ole Miss. Good example
of the building and inclusion of historical context within a piece, and
a movement to current times cumulating in a message from the chancellor.
Fox ReportFox news report on the university of Mississippi.
MystiqueA special place, beautiful, unique, unlike anything else, heaven like, amazing school, all lead to a life experience. University of North Carolina
Good Times, Great MemoriesSense of family network. A connection to a place you can be proud of. Relationships between school and the world reinforced by giving. Email that was sent out. Steven Nicolet.
Commencement 2006Annual fund flash solicitation. Commencement 2006, celebration of achievements, memories and aspirations. Discusses the time at the university and how giving has helped and added to the experience. Has an interesting use captioning with a button that allows the turning on and off of the sub-titles.
DoorsThousands of doors opening to opportunities every day. Your annual fund gifts are the key.
Matching GameMatching game that helps you learn more about how contributions help the UNC experience. University of North Carolina, Charlotte
Nostalgia 101A humorous Flash-based E-solicitation piece for university Alumni using on-campus imagery with taglines and music performed by a UNCC group. Includes interactive streaming video integrated into its "college-dorm" style. The site was built in-house by the UNCC Office of Development and Hunter Loftis, a Software & Information Systems student. University of North Florida
Shaping the FutureThe University of North Florida is a place to be inspired. Potential, innovation, family, lifelong friendships, integrity - so make your first gift right now. University of Oklahoma
Senior Class GiftUniversity of Oklahoma College of Engineering
Reconnect.Six degrees of separation at the University of Oklahoma College of Engineering. Includes incentive for connecting. University of Pennsylvania
How many years
has it been?
When
was the last time?
I Loved Penn
Penn ...
Moving ForwardUniversity of San Diego
Commencement Class Giving CampaignMike James, Web Design Manager University of South Carolina
Get Cocky, Y'allUniversity of South Carolina's search for two young graduates to be the face of the young alumni campaign. Lola Mauer. University of South Carolina, Aiken
Snow
Globe. The ornament contains the "double knot", a sculpture on campus.University of Southern California
Inventing
the Future, Honoring the PastUniversity of South Florida
Herd of Thunder.
Band music and motivation. There's never been a better time to
support the marching band. Good case for support.
Thank YouUniversity of Texas at Austin
Lone Star ShowdownEpic competition for alumni participation between UT Austin and Texas A&M. University of Toronto CASE award winner. Designed with a modifiable template that allowed customization of each solicitation. Example 1.
Applied Science & EngineeringDesigned with a modifiable template that allowed customization of each solicitation to speak to the individual priorities of 24 distinctive colleges & faculties within the University of Toronto. Here's one example out of the 24 separate solicitations that were mailed out. Email that was sent out with link. Click through report for e-solicitation.
More ShakingThe hip University of Toronto E-Invites for young alumni. Turn up your speakers.
Flash Event invitation 1.
Flash Event invitation 2.
Flash Event invitation 3.
Flash Event invitation 4.
E-mail.
Flash Event Invitation 5.
Email.
Email invitation that went
out with the link.
You Are AlumniInserted on the home page, and played at the student festival.
Dialog 360Not an e-solicitation, but an example of a video created by partnering with affinity partners. The partners often have sophisticated production facilities, and these ventures can work well for both parties. University of Utah
David Eccles
School of BusinessThis is the first of its kind at the University of Utah. The David Eccles School of Business, named after Utah's first entrepreneur, is a top 50 business school. Nice piece with good impact photography. When you click and go to the giving page, there are also links for EFT and Payroll deduction. Lindsay McCammon Allen. University of Virginia
May 2005
August 2005In the spring of 2005, the University of Virginia Law School developed an end of fiscal year appeal. The e-solicitation speaks to the fundamental values and unique character of the Law School at Virginia. It serves as a branding piece and an end of fiscal year solicitation. A Lybunt and a non-donor version of the e-solicitation were developed and distributed in May. A stewardship version of the e-solicitation was developed and distributed in August to thank donors for their support. MainSpring Media Communications, Inc.
December 2005Celebrates Law School’s accomplishments from 2005. Design utilizes text screens, a combination of cropped and full-screen images, and color blocks to give the e-solicitation dimension and added visual appeal. MainSpring Media Communications, Inc.
e-BriefUsed to spread awareness of spring reunion.
e-Brief 2007Advertised reunion in a creative way and also encouraged alumni to give. The design of the piece mimics a brochure online with post-it notes prominently displayed to remind alumni of their reunion “to-do” list. In addition to the giving button, UVA used two famous alumni to help increase involvement with the Alumni Association. Pictures from days long ago combined with pictures of today help this piece appeal to all alumni attending the upcoming reunion. MainSpring Media Communications, Inc. University of Waterloo
Thank you holiday greeting with presidential and student
messages. Good examples of specific targeting using different
academic leaders to give specific messages.
Faculty of Applied Health Sciences,
Faculty of Arts,
Faculty of Engineering,
Department of Mathematics,
Renison College,
St. Jerome's University,
St. Paul's College.
John Heckbert.
Center of Great IdeasGood library flash piece from the University of Waterloo. Shows library as the center of teaching, innovation and student achievement. John Heckbert.
Snowman
BuilderNot an solicitation but an interactive holiday piece with a good save to gallery feature.
Thank You
to DonorsThis thank you message was sent to all donors and volunteers who contributed either time or money during the 2005 calendar year. Extremely well received, it also had an encouraging click through rate of 38%. John Heckbert. University of Wisconsin - Green Bay
Holiday
Greeting with Annual Fund AskUniversity of Wisconsin - Parkside
Faculty Staff GivingVilla Julia College
AccomplishmentSlide show highlighting various aspects of the college ending in a request for support. Virginia Tech
Virginia TechConquering challenges and celebrating successes through innovation and discovery. Not an athletics appeal, but a good inclusion thematically of tying the idea of champions to a thank you, keeping in character with the institution.
Invent the
FutureWhat are you thankful for? Family, friends, nature, differences and more. Washington State University
Traditions.Traditions of quality, innovations, school spirit and giving. Washington State University. Also includes PDF of 2nd HTML mailing piece. Christina Randal. Westminster Schools
The Story of the Westminster SchoolsWilliam Jewell College
A PlaceOf learning, opportunities, challenge and change, but mostly a place for people. Give back to William Jewell College so their legacy can begin.
Do you remember your journey to the hill?
The Promise of William JewelTestimonials from students stating how the promise of William Jewell College has been fulfilled and kept. Has some interesting dialog on participation and a challenge grant. William Jewell College again partners with The Pursuant Group (www.pursuantgroup.com) to produce "The Promise of William Jewell" eSolicitation to support the Jewell Fund. This dynamic eSolicitation highlights three students experiences and how uniquely William Jewell keeps their promise to each. This creative eSolicitation includes a highly segmented appeal that features a generous alum's matching gift challenge. This eSolicitation is a must see for its creative use of student testimonials to make a case for giving! Yale University
Through the Seasons.Images of the seasons at Yale that lead to commencement. Thank you to donors and re-education of the value of giving. |
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