Critical Issues in Fundraising Research

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Sargeant Associates Ltd

Sargeant Associates is an independent fundraising consultancy that provides a range of services to UK charities and pressure groups. Adrian Sargeant is the UK's only Professor of Nonprofit Marketing and Fundraising, and the firm offers a unique approach, combining academic rigour and marketing knowledge with a very practical understanding of the needs of charity fundraisers and the nonprofit marketplace.

Critical Issues in Fundraising Research
Nonprofit Website Effectiveness: The Role of Donor Relationships