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E-mail Tracking Dashboard
Purpose: Good example of dashboard style report for managing e-mail marketing. Tracks a number of generalized statistics including performance of segments used for split testing of messaging.
Frequency: As required.
Distributed to: Any staff person managing or doing e-mail marketing.
 
 
Contributed by ...
 
Ted Schaefer, Ross School of Business, University of Michigan
Email AddressSupportingadvancement.com E-mail Tracking Reports - Dashboard Tracking, Distribution of Campaign to PDA, Tracking E-mail Signers.

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