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| Favorite reports. |
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| E-mail Tracking Dashboard | |
| Purpose: | Good example of dashboard style report for managing e-mail marketing. Tracks a number of generalized statistics including performance of segments used for split testing of messaging. |
| Frequency: | As required. |
| Distributed to: | Any staff person managing or doing e-mail marketing. |
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| Contributed by ... |
| Ted Schaefer, Ross School of Business, University of Michigan |
 
E-mail Tracking Reports -
Dashboard Tracking,
Distribution of Campaign to PDA,
Tracking E-mail Signers. |
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