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| Author: |
admin |
Created: |
7/27/2007 |
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| Web Sightings |
By admin on
7/16/2010
 Sometimes an online form works a little better than an email address:
- Allows you to structure what you ask for in a specific format so you can enter it easier in your database. (Ideally integrated with your database of record so that records processors can review directly instead of having to re-enter everything.)
- Allows error checking on the form for items such as a valid email address.
- Doesn’t normally get near as much spam that you need to sort through.
- Can have a response/confirmation page that loads thanking the person for submitting their information.
- Easy to encrypt so people filling out are confident that the ...
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By admin on
5/4/2010
MainSpringBoard Recap: Spelman College Founders Day challenge micro-site
3,612 donors in 23 days: "We just wrapped up a project for Spelman College around their Founders Day challenge. Spelman secured an anonymous donor who would give $300,000 if Spelman could achieve 5,000 donors by the College's Founders Day. MainSpring developed a micro-site for Spelman to boost awareness and participation for the final 23 days of the challenge." read more.
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By admin on
5/22/2009
There are a few advantages to putting your videos on YouTube:
1. You don't have to develop technology in-house to deploy on your web site.
Once posted on YouTube, you can imbed videos into your own site and others such as Facebook, blogs, wikis, etc. with minimal effort once.
2. By setting up your own organization's YouTube channel you "protect"
your brand to some extent. This is true of all of the social networking sites.
3. The #2 search engine is actually YouTube.
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By admin on
9/16/2008
I would add a cautionary note for consideration by any institution exploring options for capturing credit card details.
You might already be aware that in June of 2005 the Payment Card Industry Data Security Standards were made effective and they have an impact on any organization that accepts credit card payments. The penalties for being out of compliance with these standards can be severe and I would recommend to everyone that they become well versed in these standards which directly impact all of our credit card transactions and those include gifts, event payments and purchases in our book stores and gift shops, etc.
If discussions about PCI-DSS compliance have not yet taken place at your respective organization, I would highly recommend that such discourse be initiated as quickly as possible so that steps can be taken to assure compliance and avoid the penalties from our credit card vendors.
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By admin on
9/11/2008
If you do a Google search on alumni e-newsletters or alumni enewsletters you can find a lot of examples quickly.
A couple of good sites on email marketing:
TargetX focuses on the recruiting side of Higher Ed, but the tips, tricks and techniques are both interesting and have a lot of relevance for advancement and development.
thindata is a company specializing in email management, their newsletter is a good subscribe and offers a lot of practical tips, tricks and marketing ideas.
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By admin on
6/1/2008
A few other considerations on the Kintera Acquisition by Blackbaud:
1. Reflects the "commoditization" of prospect screening. Most of the data sources these services use are similar. The value added will continue to be in the analytics to do database segmentation, and with some of the vendors, the ability to do direct appends of wealth/asset information directly to your database. We'll probably see more screening consulting services offered as value added by other vendors.
2. Consolidation in the industry, economies of scale and scope in the online services area. It's a good competitive strategy
re: GetActive-Convio and other vendors in the space.
3. Allows Blackbaud make additional inroads into providing software as a service, as they did a number of months ago with the e-tapestry ac ...
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By admin on
1/18/2008
What are you doing with Web 2.0 and other “new” technologies such as Facebook, MySpace and others. The survey should only take a few minutes of your time. Online version. Print version.
More surveys.
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By admin on
5/20/2007
Changing culture is often difficult but there are some basic strategies centering around job descriptions/performance and accountability that can help change an organization.
Every employee should have a line or two in their job descriptions on their web responsibilities. Even clerical staff can be responsible for deploying content within the CMS, Intranet, etc. We should be mentioning this at the onset of the hiring process.
The other piece is accountability. If someone is reponsible for a web site, are they evaluated on traffic? Are they required to provide reports that are included with the rest of the monthly reporting cycle?
How do we provide the right professional development to make an organization more "web centric" overall, rather than just having communications or technology staff und ...
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By admin on
5/13/2007
Can we really expect to use web 2.0 to change the way our advancement and development cultures communicate?
Although most of these tools are readily available, they still don’t integrate well into out “conventional” applications.
For example, what about the “Daily Gift Blog” instead of the Daily Gift Log (a report)? The blog could allow registered users in Development to post comments on gift ...
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By admin on
11/30/2006
Remember the motto that Lotus used to have? “It’s as easy as 1 2 3.”
When the Lotus spreadsheet was released it was a very powerful tool compared to other spreadsheets. Because of the differential functionality, it seemed a little more complicated than other products, so Lotus branded it a little differently by showing how easy it was to enter the data and then create charts and graphs to quickly analyze your business.
Many of our most important marketing opportunities are through e-newsletters, and recently, when updating my subscription preferences to a number of newsletters, I quickly realized that many of us have forgotten to make it ...
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