By admin on
6/14/2007
The Kimball Group has a newsletter and also runs a number of courses on data warehouse design and maintenance. The following Design Tip #91 is another good one, on marketing somthing that is somewhat intangible to most people, your data warehouse.
This is a quick read, so have a look and then think of the marketing ideas in relation to your Advancement/Development services organization. We also provide a number of "intangible" services, and marketing is not one of our stronger skill sets.
The design tip, and what we need to do to sell our virtues to our peers, have a lot of parallels.
Design Tip #91Marketing the DW/BI System