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By admin on
5/20/2007
Changing culture is often difficult but there are some basic strategies centering around job descriptions/performance and accountability that can help change an organization.
Every employee should have a line or two in their job descriptions on their web responsibilities. Even clerical staff can be responsible for deploying content within the CMS, Intranet, etc. We should be mentioning this at the onset of the hiring process.
The other piece is accountability. If someone is reponsible for a web site, are they evaluated on traffic? Are they required to provide reports that are included with the rest of the monthly reporting cycle?
How do we provide the right professional development to make an organization more "web centric" overall, rather than just having communications or technology staff und ...
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By admin on
5/13/2007
Can we really expect to use web 2.0 to change the way our advancement and development cultures communicate?
Although most of these tools are readily available, they still don’t integrate well into out “conventional” applications.
For example, what about the “Daily Gift Blog” instead of the Daily Gift Log (a report)? The blog could allow registered users in Development to post comments on gift ...
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By admin on
4/30/2007
School is over for the year, and summer classes begin in May. Exams are coming to a conclusion and essays and portfolios are being marked and returned to students.
Actually, “returned” isn’t the right word for how I received my photography portfolio. In reality, I embarked on a quest that was plagued with many dead ends and confused people.
The first e-mail came from my TA who said that the portfolios had been marked and were:
1. in white envelopes
2. in alphabetical order
3. & ...
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