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By admin on
8/31/2006
Much of what we realize in our philanthropic efforts has to do with the changing demographics of population. How often to we think about or deal with this on a conscious or proactive basis?
Birthdates and your place within time to a large extent determine your attitudes and inclinations. For example, those people born during the great depression have a much different attitude as a group towards saving and purchasing than someone born even as little as 15 years later.
If baby boomers are defined as a group born between 1945 and 1965, with the peak in 1955, the ways in which we approach target groups within the broader population should be quite different if we are to be effective.
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By admin on
8/31/2006
Responses and Observations on Email Solicitations
Response by Jim Moore from CommUlinks of Colorado (www.commulinks.com) to a question on the appropriateness of sending out a solicitation to people for whom you have their email addresses, when you have not informed them in advance that you will be using these for solicitation purposes.
1. I can't speak from the perspective of alumni, but I do have experience with memberships.
2. Permission & Respect
a. Your organization's contacts expect you to communicate with them.
b. They have a relationship with your organization.
c. When they share contact information with you, they are not granting explicit permission for you to exploit it to the fullest, but only the most n ...
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By admin on
8/31/2006
Redesign or Redevelopment? Be Clear What Your Site Needs Before You Start Work.
By Michael Stoner
Last week, Karine Joly from CollegeWebEditor <http://www.collegewebeditor.com> asked us to identify the top five mistakes that college and university staff make when redesigning their websites. I'm not going to steal Joly's idea or share my top thoughts (I identified more than five mistakes!)Ñuntil after her article appears in University Business Magazine <http://www.universitybusiness.com> in Dec 2006. But I will share with you my thoughts about the top mistake I think internal staff make when approaching their own websites, as well as their institution's web presence.
It is: thinking of your project as a redesign proje ...
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