 
Research Profile Template. March
18,
10
Good example of a comprehensive research profile template. Provided
by Jennifer Filla, President of
Aspire
Research Group LLC. More Research. |
Trends in Major Gifts. March
17,
10
What are the top 10 trends in major
gift fundraising?
Terry
Burton from
Dig in Research.
More news on the SupportingAdvancement blog. |
Research Profile Templates. March
16,
10
Samples of research profile templates collected and forwarded by
Emily Tedeschi, Senior Research Analyst at Meridian Health
Affiliated Foundations.
Template 1,
Template 2,
Template 3,
Template 4,
Template 5,
Template 6,
Template 7,
Template 8,
Template 9,
Template 10. More Research. |
Happy Mothers Day. March
15,
10
Spelman College and MainSpring
team up to create an e-card to celebrate Mother’s Day. The unique
feature of this e-card is that when someone clicks to make a gift,
they also have the opportunity to send their mother a Mother’s Day
card which is sent directly from Spelman. Using a voiceover from the
university’s Vice President, this appeal honors the women of
Spelman. The e-card achieved a 28.9% email open rate and a 20.8%
click through rate to the e-card!
More
e-solicitations. |
Community Outreach. March
12,
10
As we engage prospects throughout our organizations,
in a variety of ways, we need to utilize information they willingly
share to build our databases and prospect pipelines. Growing our
databases is a key element in establishing ourselves as venture
philanthropists – by being creative and persistent in data
acquisitions. Leveraging everything we know. Looking for hidden
opportunities to capitalize on.
Brian Dowling. More on records. |
Best Practices. March
11,
10
The
Best Practices Team of the Association of Advancement Services
Professionals (AASP)
is pleased to announce that the second round of draft best practices
will be posted to the
AASP wiki site during the third week of March.
Recent postings from the AASP blog. |
Online Matching Gifts. March
10,
10
Free webinar from HEP
Development Services. Maximizing matching gift revenue is more
important than ever in these challenging times. In spite of our
recent economic downturn many non profits according two recent
surveys are actually growing matching gifts. One new trend is to
include matching gifts right on the on line donation page. Making
donors aware of the matching gift opportunity is one of the greatest
challenges to nonprofits.
More matching gifts. |
Crystal Reports - 5 Tests. March
9,
10
5 tests for top performance for Crystal Reports contributed by
Jason Dove from Scry Business Intelligence.
More reports. |
Planned Giving. March
8,
10
Vendor resources on planned giving.
Crescendo on Facebook,
Planned Giving Videos on YouTube,
Crescendo Tweet,
Blog
on Planned Giving. |
Matching Gift Buckslip. March
5,
10
Matching gift buckslip used in mailings and annual report.
Contributed by
Trista S. Lowther from Boys Town.
More matching gifts. |
Major Gifts Report. March
4,
10
February revealed
a surge in new Major Gifts. From the first half of the month I
tracked $154 million in major gifts that was surpassed in the last
few weeks with $305 million more for a total of $459 million for
February, 2010. This includes only those major gifts that I find in
my day-to-day survey and is not the total amount of giving.
Take note of more evidence of what I refer to as Pockets of
Philanthropy in 2009, when you review the campaign results from the
Jewish Hospital & St. Mary's Healthcare in Louisville + the over
goal report from the United Way in Roanoke, VA. Congrats all around.
Terry Burton from
Dig in Research.
More news on the SupportingAdvancement blog. |
Lessons Learned. March
3,
10
In
the third in the Fordham series, David de la Fuente is introduced –
a student leader on campus who benefits from scholarship and
financial aid. He explains how none of this would be possible
without the support of donors. To him, alumni giving is personal.
This piece had an email open rate of 27.6%.
More
e-solicitations. |
Meet Mary Cline. March
2,
10
The second in
the Fordham series, Mary shares her story of how Fordham helps
students step out into the real world and make a difference. Mary
realizes that none of this would be possible without the gifts from
donors. To her, alumni giving is personal. This v-flash
e-solicitation had an email open rate of 39.3% and click through
rate to view the v-flash of 22.7%. |
It's Personal. March
1, 10
This Fordham University e-solicitation focuses on the importance of
gifts to the annual fund. With upbeat music, voiceover and vibrant
photographs, this appeal is interesting and engaging. The overall
theme of the appeal is that gifts to the annual fund provide
specific resources for students so “to them, it’s personal.” This
e-solicitation achieved an email open rate of 36.1% and 21.7% click
through rate to view the e-solicitation.
More
e-solicitations. |
EWU Needs You.
February 26,
10
Good video showing the emotion behind and the reality of what
funding cuts will do to the success of students. Contributed by
Mike Westfall.
More
e-solicitations. |
Web 2.0, 3.0 and Beyond.
February 25,
10
Presentation
and
podcast with examples of what organizations are doing in the web
2.3, 3.0 and beyond environment.
Brian Dowling. |
Improving ePhilanthropy.
February
24,
10
Presentation
on how to implement a plan and integrate best practices into your
philanthropy strategy.
Class exercise used in presentation for
critiquing an ePhilanthropy plan.
Brian Dowling. |
Social Networking.
February
23,
10
Presentation and
podcast on creative ways of doing Social Networking and Media
Sharing with many different examples and best practices of how you
should be doing this.
Brian Dowling. |
Ingenuity.
February
22,
10
We'll be attending CASE III in Tampa from February 21-24. Keep an
eye on this space for copies of presentations and podcasts on Web
2.0, 3.0 and Beyond and Improving Your e-Philanthropy programs. |
PURL Appeal.
February
19,
10
This campaign was developed specifically to invite lybunts to renew
their support early in FY09-10 and to give them an opportunity to
join the Neenan Society at Boston College. MainSpring partnered with
the Perrone Group on this project. A print mailer and email with a
PURL directed recipients to go to the campaign. The click through
rate to the PURLs was: mail recipients, 3.4% and email recipients,
28.1% with an overall click through rate of 26.8%.
Welcome email,
thank you email and
thank you page.
More
e-solicitations. |
Stewardship Video.
February
18,
10
NYU-Poly’s stewardship video.
Forwarded by Lynne M. Wester, Associate Director of Donor Relations.
More
e-solicitations. |
AFI
is a partner, plain and simple.
